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Brand & Tokenization News


AI Confirms the Need to Tokenize
Jonathan talk about AI and Tokenization at the Blockchain Futurist Conference in Toronto

In the ever-evolving world of digital innovation, AI and blockchain technologies are rapidly changing the landscape of content creation, management, and ownership. At the recent Blockchain Futurist Conference held in Toronto, Niftmint CEO, Jonathan G. Blanco, had the opportunity to delve into these topics during a panel discussion. We are excited to share a key insight from that discussion, which you can watch in a short 2-minute video titled "AI Confirms the Need to Tokenize Physical and Digital Products" below.


AI Confirms the Need to Tokenize Physical and Digital Products

The Intersection of AI and Tokenization

AI is undeniably revolutionizing how we create and manage digital content. From automating complex tasks to enhancing creativity, AI makes content creation more accessible than ever before. However, with this accessibility comes a significant challenge: the rise of counterfeit goods and fake experiences. As AI becomes more sophisticated, so do the methods used to create counterfeit products that can deceive even the most discerning consumers. This raises a critical question: "How will consumers know what is real vs. what is fake?"


AI Confirms the Need to Tokenize Physical and Digital Products

The Solution: Tokenization

The answer lies in tokenization. By tokenizing an item—whether it’s a physical product or a digital asset—you create a point of origin that establishes its provenance. This process is not just about tracking; it’s about verifying authenticity and protecting intellectual property.


At Niftmint, we are pioneering this approach. Each brand can establish its own "origination wallets" or "token factories," as we like to call them. These wallets show precisely when and where digital products were created, attaching them to the appropriate physical products. This system ensures that consumers can trust the authenticity of their purchases, whether they're buying a physical item or a digital asset.


AI Confirms the Need to Tokenize Physical and Digital Products

Why This Matters

In a world where AI-driven counterfeits are becoming increasingly common, tokenization offers a powerful tool for managing and protecting intellectual property. It’s not just about creating digital assets; it’s about ensuring those assets are genuine and linked to their rightful owners.


This is exactly what we’re doing at Niftmint—leveraging the power of blockchain to secure the future of digital and physical products alike.



We invite you to watch the 2-minute clip Jonathan's talk at the Blockchain Futurist Conference in Toronto. In it, Jonathan dives deeper into these concepts and explores how AI and tokenization are poised to shape the future of digital asset management.


Click above to watch the video, and let us know what you think! Your feedback is invaluable as we continue to push the boundaries of what’s possible in the digital age.


Let’s continue the conversation—how do you see AI influencing the creation, management, and authenticity of digital and physical assets? Leave us your thoughts in the comments!


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0:23

why I'm assuming you care about is you

0:25

probably like those that IP and so the

0:29

biggest thing that any brand has to do

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is protect their IP so when you tokenize

0:34

something right you're basically putting

0:37

a digital wrapper around a Content file

0:40

and you're stamping it on chain and

0:42

saying like hey this originated from

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this point of origin so every single

0:48

brand should essentially have their own

0:50

token Factory or you know smart

0:52

contracts and wallets where these things

0:54

are being uh created from initially so

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that way you understand and know where

0:59

it actually came from CU I get this

1:00

question often it's like well what's to

1:01

prevent you know just anybody from

1:04

tokenizing a an Hermes purse it's like

1:06

nothing anybody could tokenize anything

1:09

but if it doesn't come from the point of

1:10

origin that the brand manages and

1:13

maintains there in fact you know that it

1:16

it was counterfeit or it's not from your

1:18

actual origination point so when we

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think about really what matters is I

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think of nfts as just simply

1:26

infrastructure uh and all of you when

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you use Uber or Amazon or Netflix you're

1:32

not like oh what cloud service provider

1:34

do they use right you actually just use

1:36

the product because has a good

1:37

experience and I think that's going to

1:39

be the same way as how we consume these

1:40

products is hey I want to make sure that

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when I buy a product it's exactly what

1:44

it says it is and it came from where it

1:46

says it was and the best way I can know

1:48

that is if it was in fact tokenized

English (auto-generated)

All From Jonathan G. Blanco


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NFTs and RWAs
Insights from Jonathan G. Blanco Panel Discussion - Toronto Blockchain Futurist Conference

During Niftmint CEOs Jonathan G. Blanco's recent panel discussion at the Blockchain Futurist Conference in Toronto, Jonathan was asked a thought-provoking question: 'What does the future of innovation in NFTs look like?" Jonathan's answer was simple yet profound—what Niftmint has been doing from the very beginning is precisely where the future of NFT innovation is heading.


The Invisible Integration of NFTs


Imagine a world where NFTs are part of our daily lives—something we interact with multiple times a day, without even realizing it. This is the future we here at Niftmint see, where NFTs are so seamlessly integrated into our digital experiences that they become invisible, functioning quietly in the background.


The key point is that consumers won’t care about the underlying technology, nor will they need to know. What will matter is the value and authenticity that these digital tokens bring to their everyday interactions.


The Digital World is Expanding


The world is rapidly becoming more digital, and with that shift, consumers are demanding more digital products and experiences. Whether it's digital art, collectibles, or virtual experiences, the desire for these digital assets is only growing. Brands are responding by offering more of these products, and the best way to deliver them securely and authentically is through tokenization.


Tokenization: The Future of Digital Products


When you tokenize digital products, you create the most secure and authentic method for delivering these assets to consumers. Tokenization ensures that each digital item has a verifiable origin, making it resistant to fraud and counterfeit. This level of security is not only crucial for protecting intellectual property but also for building trust between brands and consumers.


At Niftmint, we’ve been pioneering this approach from the start, and we believe this is where the real innovation in NFTs lies. It’s not just about creating flashy new tokens or jumping on the latest trend; it’s about integrating NFTs in a way that enhances the user experience without adding complexity.


Looking Ahead


As we move forward, NFTs will continue to evolve, becoming an integral part of how we interact with the digital world. From authenticating digital art to ensuring the provenance of virtual goods, the potential applications are vast and varied.


We'll be sharing more insights and videos from my Jonathan's at the Blockchain Futurist Conference next week, so be sure to stay tuned. To make sure you don’t miss out on any updates, check back frequently!


Watch the video here:




Innovations with NFTs and RWAs

Innovations with NFTs and RWAs

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0:01

Jonathan good afternoon everybody my

0:03

name is Jonathan G Blanco I'm the

0:05

founder and CEO in Niftmint I've been

0:06

working in retail technology for over a

0:09

decade and I've been working at the

0:11

intersection of web 3 and commerce since

0:15

2017 I think there's a lot of

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interesting ways that Brands can be

0:18

using this technology in a simple way

0:20

for their

0:22

consumers are you most excited yeah so

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it really comes down to what we've been

0:27

building at niftmint from the get-go so

0:30

while I think that the traditional nft

0:33

use case is interesting I feel it's a

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very Niche use case I think there will

0:37

always be people who trade Collectibles

0:40

just like you trade Pokemon cards or

0:41

Magic the Gathering cards or or NBA

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Basketball cards but imagine telling

0:46

someone that the sports Market was as

0:49

big as the sports trading card Market I

0:52

use that as an example because I think

0:54

that nfts will be used every single day

0:56

by every single one of you and you won't

0:58

even know or frankly even care that's

1:01

what we're building at Niftmint and so when

1:03

we think about tokenization we don't see

1:05

it as uh a single singular product that

1:09

goes up and down in value we see that as

1:11

a method to secure the products and

1:13

experiences that you already care about

1:15

so if you buy a product you get a

1:18

product token and it's you as a consumer

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don't care that it's a token you just

1:23

now get the digital version of that

1:26

product bag so it could be simply part

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of your digital closet but even better

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is if it has all the key and core

1:33

information the warranty information the

1:36

manufacturing details the lot number

1:38

serial number uh the ability to to have

1:41

it fixed in some in in some future and

1:43

then being able to attribute and attach

1:45

the physical to the digital so that's

1:47

how we see tokenization really taking

1:50

off and we're already working with

1:52

Brands who are trying to implement this

1:54

overall

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Blockchain Interoperability
Insights from Jonathan G. Blanco - Blockchain Futurist Conference

Blockchain technology has long been hailed as a revolutionary force, with the potential to transform industries and redefine how we think about ownership, security, and digital interactions. Yet, for all its promise, one of the biggest challenges facing blockchain is making it accessible and user-friendly for the average consumer. This challenge was one of the focal points of Niftmint CEO and Founder Jonathan G. Blanco’s recent talk at the Blockchain Futurist Conference in Toronto.


Solving Blockchain Interoperability Through the Front-End


In his presentation, Jonathan addressed one of the most pressing issues in the blockchain space: interoperability. While many focus on the complexities of blockchain technology at the backend, Jonathan argues that the real solution lies in the front-end—just like any other tech challenge. He emphasizes that the key to solving interoperability issues is to make blockchain interactions as seamless and user-friendly as possible for consumers.


Jonathan shared his belief that the average consumer won’t be managing crypto wallets daily or engaging directly with the complexities of blockchain technology. Instead, the focus should be on creating experiences that are intuitive and easy to use—experiences that feel familiar, like any other technology in our lives.


The Niftmint Approach: Making Blockchain Invisible to Consumers


At Niftmint, we are committed to making blockchain technology invisible to the end consumer. We believe that the power of blockchain should be harnessed in a way that enhances, rather than complicates, the user experience. Our platform handles all the complexities of crypto and wallets on the backend, allowing brands to integrate authenticated products and experiences directly within their existing user interfaces.


This approach ensures that consumers can interact with blockchain-enabled products without ever having to worry about the underlying technology. Whether it’s verifying the authenticity of a digital asset or engaging with a brand’s unique offering, the consumer’s experience remains smooth and straightforward.


Leading the Way in Consumer Technology


Jonathan’s talk at the Futurist Conference highlighted how Niftmint is leading the way in shaping the future of consumer technology. By managing the intricacies of blockchain on behalf of brands, we enable them to offer cutting-edge products and experiences that are authenticated, secure, and easy to use.


In an era where digital interactions are increasingly complex, simplifying the consumer experience is more important than ever. Niftmint is proud to be at the forefront of this movement, driving innovation that makes blockchain technology accessible to all.


Watch the Full Video


For those interested in learning more, we invite you to watch the full video of Jonathan G. Blanco’s talk at the Futurist Conference. Discover how we’re tackling the challenges of blockchain interoperability and making technology work for consumers—seamlessly and effortlessly.





Stay tuned for more updates as we continue to push the boundaries of what’s possible in the world of blockchain and digital assets.


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so I I have a hot take I don't think

0:02

it's crucial at all for nfts um and I'll

0:05

explain why because again I'm coming at

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it from my point of view I I don't think

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the average consumer is ever going to

0:12

handle a crypto wallet I just I don't

0:14

see that happening um I don't think the

0:16

average consumer is going to have hold a

0:19

significant amount of crypto to move it

0:21

um now will all of us do that of course

0:24

so that means it has to be simple and

0:26

easy to use meaning you have to have a

0:27

front end so if you have a front end l

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or an app layer and that app layer is

0:32

where you can interact with your tokens

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online um then I think that's that's

0:37

really all that's needed for your

0:39

interoperability meaning so there might

0:41

be multiple wallets in the background or

0:44

in the on the backside a Salona wallet

0:46

and an ethereum wallet but from a

0:47

consumer perspective you're seeing all

0:49

that in one spot you'll notice I'm

0:51

talking more from a centralized aspect

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and I know that that's you know really

0:55

not what great to say at an nft type

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conference or a crypto conference but

1:00

again I'm speaking from a mass consumer

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context anybody who does hold their own

1:04

wallets and hold their own keys and

1:06

manage their own tokens I think you will

1:08

always have an edge above everybody else

1:10

but I just uh from a you know when you

1:12

think about adoption life cycle it has

1:15

to be easy and and easy to digest now if

1:17

that does happen at some point in the

1:19

future again now you just talk about

1:21

like how do you either create wallets

1:23

that point to each other um or you know

1:26

either create a multiple um of the same

1:29

token across different chains Etc it's

1:32

all it's all doable but the the most

1:34

important thing is people are consumers

1:37

they want things that they like and they

1:39

want it to be easy and simple to use and

1:41

so if you can achieve those things and

1:43

use this technology to make that happen

1:45

I think that becomes what's most

1:47

important for the growth of of the

1:49

industry

1:52

[Music]

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