Attending industry conferences is often about much more than just setting up a booth or attending sessions. For Niftmint, the recent National Retail Federation (NRF) event in New York City offered an incredible opportunity to connect, share, and refine our value propositions for brands, retailers, partners, and investors.
Day 1: A Strong Start
From the Niftmint booth, we hit the ground running. Our conversations with attendees underscored the clarity and appeal of our value propositions. Brands and retailers appreciated how our solutions could address their challenges, while partners and investors saw the potential to integrate our offerings into their ecosystems. It was a promising start, setting the stage for deeper discussions over the next two days.
Day 2: Venturing Further
Day 2 brought even more opportunities to explore collaborations. Conversations with two corporate venture capital firms stood out, as they recognized how Niftmint’s solutions could complement their portfolios. These discussions were particularly rewarding, demonstrating the growing interest in the value of digital authentication and tokenized commerce.
On a personal note, it was wonderful to reconnect with old friends and industry contacts—many of whom were there when Niftmint was just an idea, four years ago. Meeting new faces from luxury fashion brands and retailers also gave us fresh perspectives on how different audiences respond to our products.
Beyond the Booth: Networking After Hours
One of the most valuable lessons from NRF was that the real networking often happens after the sessions end. Side events, happy hours, and informal dinners proved to be fertile ground for meaningful connections. Away from the structured environment of the expo floor, conversations felt more personal, leading to organic opportunities and memorable impressions.
Here’s why post-conference networking is so impactful:
Deeper Connections: Smaller, more intimate settings foster genuine conversations.
Unplanned Opportunities: Casual chats often lead to unexpected partnerships and ideas.
Standing Out: With fewer attendees, it’s easier to make an impression and leave a lasting mark.
Highlights from the Show
That’s a wrap! What a fantastic few days in New York City for National Retail Federation! Niftmint had the opportunity to sponsor a booth and share our offering with Brands, Partners, Retailers, and Investors.
Some highlights from the show included:
Connecting with brands who are exploring post-transaction engagement with their customers and seeing Niftmint as one of the only ways to achieve it.
Following up with top fashion brands
Reconnecting with two investors we met many years ago who are now very interested in diving into Niftmint as they see what we’ve long predicted coming into play.
Meeting with corporate venture capital firms who believe our solution fits their brands and LPs.
Building relationships with partners who believe they can add Niftmint to their products and co-sell with us.
Reconnecting with old friends and making new ones.
All in all, it was a successful trip, and we will be back!
Industry Insights
At NRF, we discovered that Niftmint was the only company discussing digital twins, highlighting the uniqueness of our solutions. Our technology has potential applications in unexpected industries. For example, grocery stores could use it to authenticate and verify the provenance of products like baby formula. The FAA could document and ensure the provenance of cargo containing lithium batteries and other regulated materials. Drugstores could manage shrinkage and improve inventory control using our solutions. Additionally, we had insightful conversations with top fashion brands about authenticating products through digital twins, and corporate venture capitalists expressed strong interest in integrating our technology into their portfolios.
Looking Ahead
As NRF wrapped up, it was clear that the insights and connections we gained extended far beyond the conference itself. From validating our products with luxury brands to exploring venture capital opportunities, every interaction reinforced Niftmint’s potential to transform the retail space.
Just like that, the National Retail Federation is over. We made some great connections over these few days with Brands, Partners, and Investors. There’s lots of new business to be had, and the best part of the conference was the confirmation that what Niftmint has been building for the last several years is the correct path.
Now, as we pack up from NYC, the follow-up begins—because the true value of a conference is realized in the relationships and opportunities that grow long after the booths are taken down.
Taking Retail to the Next Level: Niftmint’s Journey at NRF 2025
Taking Retail to the Next Level: Niftmint’s Journey at NRF 2025
l Federation: Building Relationships On and Off the Floor
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